We are your Opposite Number

Most sponsorship teams build their target list from instinct, contacts and last season's deals. We build it from evidence. We find the brands most likely to buy from you, score them against criteria that matter to your property, and work out who the right person is at each one.

• A ranked target list, not a long unranked one
• Scoring on hard factors like industry and spend, and softer ones like challenger brand or youth focus
• A list that improves as your team tells us which brands were a good fit

• Brand ID
• Lead sourcing
• Purchase signals

Once you know who to talk to, the pitch has to make sense to them. We help you decide which categories to chase, what to put in the package, and what it should cost.

• A partnership strategy your whole team can follow
• Packages built around what you actually own: rights, audiences, data and content
• Valuations that tell you what your assets are worth, so you can price with confidence and defend the number

• Partnership strategy
• Package development
• Valuations

A signed deal is the start. What the partner gets in return decides whether they stay. We use your audience data to help plan a partnership that does something real for the brand.

• Audience insight that shows a partner who they are reaching
• Activation ideas grounded in what your fans actually do
• Data and reporting requirements agreed at the start, not scrambled together at the end

• Audience insight
• Activation planning
• Reporting design

Renewals are won or lost on evidence. We help you build the picture of what the partnership delivered, so your team walks into the renewal conversation with proof instead of a slide of impressions.

• Measurement set up from day one
• Clear reporting a partner will read
• A renewal case that connects the results to what the brand cared about

• Measurement
• Business intelligence
• Renewal strategy