Why the name
YourOppositeNumber
It started in the insight teams at the LTA and Southampton FC. Every week, Tom would speak to the person in the same seat at another organisation: his opposite number. They swapped data, compared notes and everyone got sharper.
Now we do the same for your sponsorship team. Extra hands, extra data, and someone who has seen how the best teams do it.
Experience
We've sat on your side of the table
We have run the insight and partnership work inside rights holders, so we understand the problems because we have done the job.
- Football
- Tennis
- Padel
- Motorsport
- Cycling
- Golf
- Live entertainment
01
Who
Who should we target?
Find the brands most likely to buy
02
How
How should we approach them?
Build the strategy, proposition, packages and pricing
03
What
What should we deliver?
Use audience intelligence to design stronger partnerships
04
Why
Why should they renew?
Prove what worked and build the case for renewal
Want to talk about your sponsorship sales?
Send us a short note about your team and what you are trying to sell. We will take it from there.
Or write to tom.watson@oppositenumber.co.uk