01
Who
Who should we be talking to?
Most sponsorship teams build their target list from instinct, contacts and last season's deals. We build it from evidence. We find the brands most likely to buy from you, score them against criteria that matter to your property, and work out who the right person is at each one.
- A ranked target list, not a long unranked one
- Scoring on hard factors like industry and spend, and softer ones like challenger brand or youth focus
- A list that improves as your team tells us which brands were a good fit
- Brand ID and lead sourcing
- AI partnership development
02
How
How do we approach them?
Once you know who to talk to, the pitch has to make sense to them. We help you decide which categories to chase, what to put in the package, and what it should cost.
- A partnership strategy your whole team can follow
- Packages built around what you actually own: rights, audiences, data and content
- Valuations that tell you what your assets are worth, so you can price with confidence and defend the number
- Partnership strategy
- Asset and package development
- Valuations
03
What
What do we deliver?
A signed deal is the start. What the partner gets in return decides whether they stay. We use your audience data to help plan a partnership that does something real for the brand.
- Audience insight that shows a partner who they are reaching
- Activation ideas grounded in what your fans actually do
- Data and reporting requirements agreed at the start, not scrambled together at the end
- Business intelligence and insights
04
Why
Why should they renew?
Renewals are won or lost on evidence. We help you build the picture of what the partnership delivered, so your team walks into the renewal conversation with proof instead of a slide of impressions.
- Measurement set up from day one
- Clear reporting a partner will read
- A renewal case that connects the results to what the brand cared about
- Business intelligence and insights
The six services
Everything on one page.
Partnership strategy
A clear plan for which partners, categories and price points to pursue, and how.
Asset and package development
Turning what you own into packages that brands understand and want to buy.
Valuations
What your assets are worth, based on audience data and market comparisons.
Business intelligence and insights
Bringing your data together so your team can see what is working, and prove it to partners.
Brand ID and lead sourcing
A target list of the right brands, with the right contacts, ranked by how likely they are to buy.
AI partnership development
Using AI to take on the repetitive parts of partnership development. See the AI tools.
Getting started
Simple to begin.
Talk
A short call so we understand your team, your targets and where you feel stuck.
Agree the focus
We pick one or two areas where the work will make the biggest difference.
Deliver and hand over
We do the work, explain it in plain terms, and leave your team able to use it.
Not sure where to start?
Tell us where your sponsorship sales are getting stuck and we will suggest which stage to look at first.
Or write to thetomwatson@gmail.com