A note on where we are. Every tool below is a potential service. We build them with each client, so the first conversation is about which would help you most. A person on your team stays in charge of every decision and every message that goes out.
Brand ID
Finds and scores the brands most likely to sponsor you, against criteria you set. It learns from your team's feedback and gets better at spotting good fits over time.
Lead generation
Builds and keeps up to date a list of decision makers at your target brands, combining outside data with what you already know.
Sales outreach
Drafts personal outreach and follow-ups for your team to review and send, so more of their time goes on conversations.
Purchase signals
Watches for signs that a brand may be ready to buy, like a new campaign, a leadership change or a move into a new market, and flags them to your team.
Inventory management
Keeps track of which assets are sold, held or still open, so nobody sells the same thing twice and gaps are easy to see.
Sales strategy
Pulls the picture together into what to pitch, to whom and when, so your priorities come from evidence.
Custom solutions
If your team has a problem that does not fit the list, we can build a tool around it.
How it fits
Replace, or supplement.
For a smaller rights holder, these tools can cover work you would otherwise need several people to do, like research, list building and first-draft outreach.
For a larger one, they take the repetitive work off a team that already exists, so experienced people spend their time on the relationships and the pitch.
Either way, the tools connect to the same four questions we use everywhere else: who, how, what and why.
Tell us what you would build first.
If one of these would make a difference to your team, get in touch and we can talk it through.
Or write to thetomwatson@gmail.com