Why it matters
Teams not using AI will be left behind
AI is no longer a nice extra in sponsorship sales. The teams using it are finding more brands, reaching them faster and spotting buying signals earlier. The teams that are not will spend the same hours on work that a tool now does in minutes.
It is also how you take your work to the next step. AI handles the groundwork, so your people can spend their time on what only they can do: the relationships, the ideas and the pitch.
Some of the biggest clubs in the world run sponsorship teams of dozens, even a hundred people. Most rights holders cannot. As your opposite number, we can close that gap.
Where a bigger team would help most
Real sponsorship workflows, not buzzwords
- 01
Brand ID
Finds and scores the brands most likely to sponsor you, against criteria you set. It learns from your team's feedback and gets better at spotting good fits over time.
Who - 02
Lead generation
Builds and keeps up to date a list of decision makers at your target brands, combining outside data with what you already know.
Who - 03
Purchase signals
Watches for signs that a brand may be ready to buy, like a new campaign, a leadership change or a move into a new market, and flags them to your team.
Who - 04
Sales outreach
Drafts personal outreach and follow-ups for your team to review and send, so more of their time goes on conversations
How - 05
Inventory management
Keeps track of which assets are sold, held or still open, so nobody sells the same thing twice and gaps are easy to see
How - 06
Sales strategy
Pulls the picture together into what to pitch, to whom and when, so your priorities come from evidence
How - 07
Custom solutions
If your team has a problem that does not fit the list, we can build a tool around it
Any stage
A person on your team stays in charge of every decision and every message that goes out
Ask us
Got something specific in mind?
We can do that!
This part wasn't AI, but we can do that
Tell us what you would build first
If one of these would make a difference to your team, get in touch and we can talk it through
Or write to thetomwatson@gmail.com